SEBI mandates AMCs and Market Makers to monitor and maintain buy-side liquidity for ETFs during market hours. Alerts must trigger if bid volume drops below 50% of creation unit size over 7 days. AMCs must enable direct redemptions and take corrective action. This ensures fair pricing, investor access, and smooth ETF trading.
SEBI aims to ensure that ETFs remain liquid, fair-priced, and tightly linked to their NAVs. Since AMCs oversee ETF design, dealer selection, and quoting mechanisms, SEBI rightly places intraday liquidity monitoring responsibility on AMCs and their designated Market Makers (MMs). This framework prevents large bid-ask spreads and discourages price distortions.